About the Book
Noise helps create errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews, and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore its role in their judgments and their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.