About the Book
Noise helps create errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail verdicts, child protection, strategy, performance reviews, and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore its role in their judgments and their actions. They show “noise neglect.” With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.
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About the Authors
Daniel Kahneman: Daniel Kahneman is Professor of Psychology and Public Affairs Emeritus at the Woodrow Wilson School, the Eugene Higgins Professor of Psychology Emeritus at Princeton University, and a fellow of the Center for Rationality at the Hebrew University in Jerusalem. He has held the position of professor of psychology at the Hebrew University in Jerusalem, the University of British Columbia, and the University of California, Berkeley. He has been the recipient of many awards, among them the Distinguished Scientific Contribution Award of the American Psychological Association (1982) and the Grawemeyer Prize (2002), both jointly with Amos Tversky, the Warren Medal of the Society of Experimental Psychologists (1995), the Hilgard Award for Career Contributions to General Psychology (1995), the Nobel Prize in Economic Sciences (2002), and the Lifetime Contribution Award of the American Psychological Association (2007).
Olivier Sibony: Olivier is a Professor of Strategy at HEC Paris. He is also an Associate Fellow of Saïd Business School at Oxford University and has taught at London Business School, Ecole Polytechnique, ENA, IE Madrid, and other institutions. Previously, he spent 25 years with McKinsey & Company in France and in the U.S., where he was a Senior Partner. There, he was, at various times, a leader of the Global Strategy Practice and the Consumer Goods & Retail Sector.
Cass R. Sunstein: Cass R. Sunstein is the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs, and after that, he served on the President’s Review Board on Intelligence and Communications Technologies and the Pentagon’s Defense Innovation Board. Mr. Sunstein has testified before congressional committees on many subjects, and he has advised officials at the United Nations, the European Commission, the World Bank, and many nations on issues of law and public policy. He serves as an adviser to the Behavioural Insights Team in the United Kingdom.